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Listen to this articleDara Treseder
Chief Marketing Officer — General Electric (GE) Ventures
Dara Treseder is the Chief Marketing Officer for General Electric (GE) Ventures, the corporate venture capital arm of GE that focuses on investing, new business creation, new market development and technology licensing. In addition to leading marketing for the GEV brand and its team of venture capitalists, Dara works as a senior advisor to the companies and leaders in GEV’s portfolio of 100-plus start-up companies.
As an expert on marketing and technology, Dara has been noted for her knowledge and achievements. In 2017 she was called one of the “30 Inspirational Women to Watch in Tech” by Inc. magazine. Forbes, meanwhile, has recognized her as one of the “9 Marketing Experts CMOs Need To Be Aware Of.”
Before joining GEV, Dara was Senior Global Head of Demand Generation, FileMaker, at Apple. Earlier in her career she worked as Head of Marketing & Strategy, Global Liquidity Management Business at Goldman Sachs.
But while succeeding in the corporate world, Dara has remained passionate about empowering startups. She is the co-founder of NeuBridges, a consultancy that trains high-potential entrepreneurs and executives in emerging markets about the best practices of Silicon Valley.
She is also a champion of public health and women’s issues, serving on the board of directors of the Public Health Institute and as an advisor to UN Women initiatives.
A sought-after speaker, lecturer and advisor on the topics of marketing, innovation, growth and creating more diverse workplaces, Dara has delivered presentations at recent events sponsored by the Consumer Technology Association (CES), the Association for National Advertisers (ANA), the Women of Silicon Valley, and AfroTech, among others.
Dara graduated with highest honors in African and African American Studies from Harvard University and holds a Master of Business Administration from Stanford University. She lives in Palo Alto with her husband and their two young children.
