Introducing the Jill Scott Collection
Hallmark’s Mahogany brand today announced the Jill Scott Collection, a new offering of greeting cards featuring design, editorial and sound inspired by and created with Grammy Award-winning singer/songwriter Jill Scott.
“The Mahogany brand is genuine, progressive and optimistic – values that are important to me and reflected in my music and poetry, and now, through my card collection,” said Jill Scott. “I was inspired by highlights within my own life – love, marriage, motherhood – in the writing behind these cards, and I am excited to be involved in a project that will give others another way to express their love to the people that matter most to them.”
Scott collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often including layers of vivid colors, natural textures and soothing metallics. Scott also helped set the editorial ‘voice’ and wrote many of the cards— opting for affirming, optimistic and genuine messages.
The Jill Scott Collection includes 20 cards for Valentine’s Day, Mother’s Day, Father’s Day, graduation, friendship, love and support. Ranging from $3.99 – $5.59, the cards feature unique combinations of patterns, colors, lettering and illustrations created specifically for this collaboration.
The Mahogany brand Jill Scott Valentine’s Day and Everyday collections are available online and at select Hallmark Gold Crown® stores and mass retailers starting this month.