Diddy Unveils the CÎROC Summer Colada

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Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium Vodka recently unveiled CÎROC Summer Colada, the newest addition to the successful flavor portfolio. The limited edition flavor is made with CIROC Ultra Premium Vodka infused with coconut, pineapple, and other natural flavors. The liquid is packaged in an all-white bottle with a gold orb to entice the feeling of summer luxury. Summer Colada can be enjoyed on the rocks or with one of many fruit juices such as pineapple or passion fruit. A first for this brand, CÎROC Summer Colada will be available for a limited time only.

To introduce the world to CÎROC Summer Colada the brand launches a new campaign this week featuring “Escape (The Piña Colada Song)” performed by British-American composer, singer-songwriter, and Tony Award Winner Rupert Holmes.The creative is inspired by Combs’ first trip to paradise, a life-changing journey in which he learned the importance of taking the time to celebrate the fruits of the hustle.

“CÎROC is always dreaming up new ways to celebrate, and this year we wanted to do something extra special for summer. CÎROC Summer Colada takes an incredible liquid that everyone will want to enjoy and delivers it in a special white bottle designed exclusively for the season,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “CÎROC continues to deliver the most successful flavor innovations and this will be no exception. We look forward to making Summer Colada #1.”