Carol Watson, MSOD
Senior Director, Global Advisory Services — Diversity Best Practices.
Carol Watson is the Senior Director, Global Member Engagement for Diversity Best Practices. She is responsible for member acquisition, retention and engagement through advising, consulting, event participation to support members in leveraging proven, innovative diversity programs and sustainable culture change strategies.
Carol most recently founded and was CEO of Tangerine Watson Inc., a talent consulting firm specializing in talent acquisition and retention strategies and inclusive leadership development for multicultural digital, advertising, media, and marketing talent since 2006. Carol has worked with top marketing agencies and media firms including: Ogilvy, IPG, Y&R, McCann, Saatchi, Weiden & Kennedy, FCB, General Mills, Lifetime TV, UMBWW, American Airlines, and Microsoft.
In 2012, Carol orchestrated the debut of The Tangerine Watson IMPACT Study, a groundbreaking national study of diverse advertising professionals. Her firm launched ThriveV.com a cross-cultural career hub underwritten by Microsoft and viewed by thousands monthly. ThriveV.com provided original and curated multi-channel video content and resources from culturally-diverse industry thought leaders to ensure coveted access, solutions, and connections to diverse professionals globally.
Carol has coached senior executives in the industry on career transitioning and leadership strategies. A frequently requested speaker and moderator at conferences and client sites such as Linkage Institute, WICT (Women in Cable and Television), IPG, Wunderman and AWNY events. She was also a Bluepoint Leadership Development and People Development Team facilitation consultant on leadership, culture and unconscious bias.
Ms. Watson is a noted trailblazer, with over 25 years experience in the advertising and media industries. Carol served as a sales/marketing executive at The New York Times, Essence Magazine and Publisher of Vibe Media Group. She has been featured in The New York Times, Crain’s Business, Black Enterprise, Agency Spy, Media Bistro, and Ad Age. She served as President, Board of Directors of Advertising Women of New York and an AAF Mosaic Council member.
Her training and education include: Myers-Briggs Type Indicator (MBTI), Energy Leadership Master Practitioner (ELI, MP), Intercultural Development Inventory (IDI), Emotional Intelligence (EQ), Emergenetics (table facilitator), iPEC Core Energy, ICF Certified Coach, MSOD (Master Science in Organizational Development), Pepperdine University where her Master’s thesis was on embedding cultural inclusion throughout the marketing communications process. Forbes.com research highlights.