Founder, President — The Setroc Group
Francisco Cortes is the Founder and President of the global communications firm The Setroc Group. Throughout his 17-year career in media, Francisco Cortes transformed the way news engages and informs the public. He drove key innovation and programming initiatives that contributed to the historic success of Fox News Channel/Fox Business Network and Fox News Latino. Francisco is dedicated to keeping the pulse of the Hispanic community. Francisco has led and mentored teams of award-winning journalists throughout his career. He is responsible for growing and expanding key partnerships; including new business development and talent recruitment. Francisco became the first Hispanic Vice President in the company’s news division and was named one of the “Top Young Latinos in American Newsrooms” by the Huffington Post. He was also named a media influencer by MY LifeStyle Magazine. He served on the Board of Directors for the National Association of Hispanic Journalists as the organization’s Financial Officer. Francisco is a proud U.S Army and National Guard veteran.
Francisco also takes great pride in giving back and mentorship. He has traveled all across the U.S and internationally, speaking at conferences and universities on a wide variety of issues. Francisco works very closely with community leaders and organizations on diversity and inclusion initiatives and has led several highly successful corporate social responsibility programs.